Unit Publicists
Pro unit publicists creating compelling publicity content for your Romanian \t\t\t\t\t\tproduction.
Here is how this works in practice. A unit publicist manages the press and publicity activities associated with a film production, creating press materials, setting up set visits, and creating media coverage during production. In Romania, publicists handle the local Romanian media landscape, building relationships with entertainment journalists and crafting narratives that resonate with both European and global audiences.
Here is the short of it. Through NeedAFixer, we connect you with Romanian unit publicists who know how to create meaningful media attention for shoots of each scale. Our network has pros in Bucharest and Cluj-Napoca, Brasov, Sibiu, and Timisoara, skilled in managing press campaigns for features, series, and branded content shooting across Romania.
ACT 01
Capabilities
Complete Publicity Services
From unit photography to press relations, our publicists deliver the content and coordination your marketing needs.
01
Unit Photography
- Still photography
- Behind-the-scenes
- Cast portraits
- Location coverage
- Social media content
Visual Documentation
02
EPK Production
- Cast interviews
- Director features
- B-roll capture
- Making-of content
- Press materials
Press Kit Creation
03
Press Relations
- Media coordination
- Set visits
- Press releases
- Interview scheduling
- Story placement
Media Management
04
Content Control
- Image approval
- Spoiler protection
- Asset management
- Release coordination
- Archive creation
Asset Protection
ACT 02
Why Us
Why Choose Our Unit Publicists
01.
Quality Visual Content
Skilled unit photographers capturing compelling stills and behind-the-scenes content across Romania's varied filming locations, from Bucharest to Cluj-Napoca, Brasov, Sibiu, and Timisoara.
02.
European Media Network
Unit publicists with set up relationships across Romanian and European media. They know the needs of European outlets as well as global studios and streamers.
03.
Media Relationships
Set up relationships with Romanian and global entertainment media. We help secure coverage and manage press access effectively for shoots in Romania.
04.
Discretion & Control
Protecting production confidentiality while creating publicity assets. Our publicists know spoiler sensitivity and content control on Romanian sets.
On Location
We connect productions with Romanian unit publicists managing set publicity, EPK coordination and media relations for shoots at Bucharest studios and Transylvanian heritage locations.
Here is how this works in practice. We connect shoots with unit publicists who manage publicity on and around the set in Romania, setting up the electronic press kit, set visits, stills photography, interviews and media access while protecting the production's schedule and confidentiality. Our unit publicists liaise between the production, the distributor's marketing team and Romanian and global media, arrange and watch journalist visits, and make sure OK'd images and behind-the-scenes material are captured and managed correctly.
Here is the short of it. We supply publicists skilled on global features and series serviced from Bucharest, who know both the Romanian media landscape and the expectations of global entertainment press. Because Romania's crew base is competitively priced, unit publicity here is cost-efficient, and qualifying spend can add toward the CNC cash rebates of up to 45 per cent on eligible Romanian expenditure. Our unit publicists work fluently in English, set up smoothly with studio and distributor publicity departments abroad, and manage set access so publicity is created without disrupting the shoot.
Here is the breakdown. Romania gives a unit publicist a strong and increasingly visible production context. Our publicists know how to use it. The country has serviced global shoots since the 1990s. Recent high-profile work, including Tim Burton's Netflix series 'Wednesday', has drawn global attention to Romania as a filming hub. The country's own cinema carries genuine prestige through the worldwide celebrated Romanian New Wave, with Palme d'Or and Golden Bear winners and a major industry showcase in the Transilvania International Film Festival at Cluj-Napoca.
Here is what that looks like on the ground. Romania's photogenic heritage locations, from the Gothic Bran Castle to the medieval streets of Sighisoara and the monumental Palace of the Parliament in Bucharest, give publicists rich, recognisable backdrops for set visits and behind-the-scenes content. As an EU member inside the Schengen Area, with Henri Coanda International Airport keeping Bucharest well connected, Romania makes it straightforward to bring global press to set on time.
ACT 03
FAQ
Publicity Expertise
What does a unit publicist do in Romania?
Here is the breakdown. The unit publicist manages all publicity activities during production in Romania. This has setting up unit photography, producing EPK content, managing press relations with Romanian and global media, organising set visits, and creating press materials that support the film's marketing.
What's included in EPK production?
Electronic Press Kits mostly have cast and filmmaker interviews, behind-the-scenes footage, b-roll of production in Romania, featurettes on key aspects of the production, and other video content for press and marketing use.
Do you provide unit photographers?
Yes, we give skilled unit photographers who capture production stills, behind-the-scenes visuals, cast portraits, and location photography across Romania. They work discreetly on set while producing high-quality visual content.
Can you coordinate press visits to our Romanian set?
Yes, we manage all aspects of press set visits in Romania including scheduling, logistics, talent availability, access control, and making sure visits don't disrupt production. We set up with studio/distributor publicity as needed.
How do you handle content approval?
We set up approval workflows with production and key talent representatives. All images and content go through appropriate approvals before release, respecting contractual needs and production sensitivities.
Do you work with international press?
Yes, our Romanian unit publicists have experience with global media and set up with publicity teams worldwide. They bridge Romanian media and global press, managing coverage across many areas.
Related Services
Related Support Roles
ACT 04 — On Set
Need a Unit Publicist?
Tell us about your production's publicity needs and we'll give skilled \t\t\t\t\t\tpublicists.